Case study
Pimchology
Research, Brand Strategy & Brand Guardianship
BRIDGING THE GAP FOR MENTAL WELLNESS IN THAILAND
The Ask
“I've been operating my therapy business, Pimchology, for some time now. However, I feel the need for direction and guidance. I believe having a clearly defined solid brand strategy will provide me with something to hold myself accountable to in the long run as my business grows.”
The Solution
Working closely with Pim, we developed a clear direction and positioning for Pimchology. The brand would serve as a safe space and compassionate friend, offering guidance in mental well-being grounded in science and certification, with a focus on female-oriented growth and transformation.We also assisted Pim in identifying her ideal target audience through a series of interviews with wellness enthusiasts and therapy seekers, as well as conducting market research on the Thai therapy and mental wellness market. Our findings revealed that Pim's strengths were best suited for a growing community of women in Thailand who may have an awareness and understanding of "mental wellness" but currently lack a means to break free from the rigidity of their upbringing, society, or culture on a personal level. Pimchology would stand out by becoming a trusted, science-based platform aiming to educate and provide valuable insights for the audience to truly understand their mental well-being on a deeper level.